Ukusakazwa bukhoma kwemingcele kuba yisiteshi esibalulekile semikhiqizo yezinwele zaseShayina ukuthi ingene ezimakethe zaseNingizimu-mpumalanga ye-Asia. Amakamelo abukhoma olimi lwendawo ku-TikTok Shop kanye noShopee basakaza amawigi amaleyisi, izandiso zokunamathisela okunamathiselwe kanye namawigi emfashini okwenziwa ezithamelini zendawo. Ukusingathwa kwendawo kanye nephromoshini yesaphulelo sesikhathi sangempela kufinyeza imijikelezo yesinqumo somthengi ngempumelelo. Izibalo zemboni zibonisa ukuthi ukusakaza bukhoma kwezimpahla zezinwele e-Southeast-asia kukhuphuke ngo-41% unyaka nonyaka, futhi amafekthri amaningi akha amaqembu okusebenza aphesheya kwezilwandle ukuze kwandiswe izimakethe zesifunda.