Kwambukiranya imipaka imbonankubone bihinduka umuyoboro wingenzi kubirango byimisatsi yubushinwa byinjira mumasoko yuburasirazuba bwiburasirazuba bwa Aziya. Ibyumba byururimi rwibanze kuri TikTok Shop na Shopee byerekana lace wigs, clip-in kwaguka hamwe na sintetike yimyambarire kubantu bose. Kwakira ahantu hamwe no kugabanura igihe-nyacyo kugabanya kugabanya ibyemezo byabaguzi. Imibare y’inganda yerekana ko ibicuruzwa-umusatsi live-stream GMV mu majyepfo y’iburasirazuba bwa Aziya yiyongereyeho 41% umwaka ushize, kandi inganda nyinshi zirimo kubaka amatsinda akorera mu mahanga kugira ngo yongere isoko ry’akarere.