Ukusasazwa komda onqamlezayo kuba lijelo elibalulekileyo leemveliso zeenwele zaseTshayina ukungena kwiimarike zaseMzantsi-mpuma-Asia. Amagumbi ahlala ulwimi lwasekhaya kwiVenkile ye-TikTok kunye ne-Shopee esasaza iiwigi zeleyisi, ii-clip-in izandiso kunye neewigi zefashoni zokwenziwa kubaphulaphuli basekhaya. Ukusingathwa kwendawo kunye nexesha lokwenyani lokunyuswa kwezaphulelo kunciphisa ngokusebenzayo imijikelo yezigqibo zabathengi. Izibalo zemizi-mveliso zibonisa ukuba iinwele-impahla ephilayo-umjelo we-GMV eMzantsi-mpuma-asia yonyuke nge-41% unyaka nonyaka, kwaye iifektri ezininzi zakha amaqela okusebenza aphesheya kolwandle ukuze kwandiswe imarike yengingqi.