Kutsatsira malire kumalire kumakhala njira yofunikira kuti ma brand aku China alowe m'misika yakumwera chakum'mawa kwa Asia. Zipinda zokhala m'zilankhulo zakomweko pa TikTok Shop ndi Shopee zowulutsa ma wigi a lace, zowonjezera-zowonjezera ndi mawigi opangira mafashoni kwa omvera am'deralo. Kuchititsa anthu kumaloko komanso kukwezera kuchotsera kwanthawi yeniyeni kumafupikitsa zisankho za ogula. Ziwerengero zamakampani zikuwonetsa kuti GMV yogulitsa tsitsi ku Southeast-asia idakwera ndi 41% pachaka, ndipo mafakitale ambiri akupanga magulu ogwirira ntchito kumayiko akunja kuti akulitse msika wachigawo.