Leading enterprises in Xuchang are transforming from OEM manufacturing to independent brand operation. They jointly built the world's first cross-border live-streaming base for hair products with AliExpress. Multilingual hosts conduct live sales, receiving orders worldwide. Local authorities released the Hair Products Revitalization Plan to advance new materials, smart manufacturing and eco-friendly production. Bonded zone application and upgraded overseas warehouse logistics help cut export costs. The innovative rural workshop plus global front office model combines hand weaving locally and cross-border operation in cities, creating jobs for 300,000 people and a distinctive industrial ecosystem.