I-KAME Fashion Perms iwuphawu oluphambili ngaphansi kwe-Xuchang Qingning Perms, inkampani yomkhiqizo wezinwele ezisezingeni eliphakathi kuya phezulu ehlanganisa izinto ezingavuthiwe, i-R&D, ukukhiqiza, nokwenza ngokwezifiso. Ikhethekile emkhakheni wezimvume zemfashini, ibekela inselele umbono wokuthi “izimvume zimane ziyisidingo,” izibeka njengezinto ezisetshenziswayo ezisesitayeleni zokuthuthukisa ubuhle ngokushesha kanye nesitayela esivumelana nezimo. Ibhrendi igcizelela imikhiqizo enokubukeka kwemvelo okungabonakali, ukuphefumula, ukuthungwa okungasindi, kanye neqiniso eliphezulu. Iminikelo yayo eyinhloko ihlanganisa izimvume ezinekhanda eligcwele, izandiso zezinwele ezenziwe zasendaweni, imibala yezinwele ezisemfashinini, nezinsiza ze-perm, ukuhlinzeka ngezimo ezihlukahlukene njengokuya emsebenzini kwansuku zonke, izikhathi ezisemthethweni ezisemthethweni, nezidingo zesitayela ezisemfashinini.
Siqondiswa umgomo "wokwenza amawigi abe isitatimende semfashini," silahla ngokuqinile ubuciko obuyize. Ngekhwalithi ye-boutique-grade kanye nolimi lokuklama lwesimanje, sinikeza abagqoki amandla okuqamba kabusha isithombe sabo futhi bakhazimulise ukuzethemba, siletha okuhlangenwe nakho okusha kokugqoka “okungokwemvelo, okunethezekile, nesitayela” kubabukeli abaningi.