I-KAME Fashion Perms luphawu oluphambili phantsi kwe-Xuchang Qingning Perms, inkampani yemveliso yeenwele eziphakathi ukuya phezulu edibanisa imathiriyeli ekrwada, i-R&D, imveliso, kunye nokwenza ngokwezifiso. Ngokukhethekileyo kwicandelo leemvume zefashoni, icela umngeni kwinkolelo yokuba “iimvumelwano zizinto nje eziyimfuneko,” zizibeka njengezincedisi ezinesitayile sokuphucula ubuhle obukhawulezayo kunye nesimbo esibhetyebhetye. I-brand igxininisa iimveliso ezinenkangeleko yendalo engabonakaliyo, ukuphefumla, ukuthungwa okulula, kunye nokwenyani okuphezulu. Ubonelelo lwayo oluphambili lubandakanya iiperm ezinentloko epheleleyo, izandiso zeenwele zasekhaya, imibala yeenwele ezisefashonini, kunye nezixhobo zeperm, ukulungiselela iimeko ezahlukeneyo ezinjengokuhamba yonke imihla, imisitho esesikweni yobuchwephesha, kunye neemfuno zesitayile ezifashisayo.
Sikhokelwa ngumsebenzi "wokwenza iiwigi ukuba zibe yifashoni," sibukhaba ngokuqinileyo ubuchwephesha obubi. Ngomgangatho we-boutique-grade kunye nolwimi loyilo lwangoku, sixhobisa abanxibayo ukuba baphinde bavelise umfanekiso wabo kwaye baveze ukuzithemba, sizisa amava okunxiba amatsha "endalo, akhululekileyo, kwaye anesitayile" kubaphulaphuli ababanzi.