Wella Company has expanded its U.S. retail footprint, bringing Wella Professionals, Sebastian Professional, Nioxin, and Briogeo to Target Beauty Studio. The portfolio spans hair repair, styling, scalp care, and thinning-hair solutions, giving shoppers greater access to professional and prestige haircare products outside traditional salon channels. The expansion underscores the growing convergence of professional haircare and mainstream retail, while reflecting rising consumer demand for targeted solutions focused on scalp health, hair damage, and thinning.