I-Wella Company iye yandisa indawo yayo yokudayisa yase-US, iletha i-Wella Professionals, u-Sebastian Professional, u-Nioxin, no-Briogeo ku-Target Beauty Studio. Iphothifoliyo ihlanganisa ukukhanda izinwele, ukwenza isitayela, ukunakekelwa kwesikhumba, kanye nezixazululo zezinwele ezizacile, okunikeza abathengi ukufinyelela okukhulu emikhiqizweni yokunakekelwa kwezinwele echwepheshile nesezingeni eliphezulu ngaphandle kweziteshi zesaluni zendabuko. Ukwandiswa kugcizelela ukuhlangana okukhulayo kokunakekelwa kwezinwele okuchwepheshile nokuthengisa okujwayelekile, kuyilapho kukhombisa ukukhula kwesidingo sabathengi sezixazululo eziqondiwe ezigxile empilweni yesikhumba, ukulimala kwezinwele, kanye nokuncipha.