Iiwigi zokwenziwa ezinemibala eqaqambileyo ezibandakanya ipinki, eluhlaza okwesibhakabhaka kunye nemfusa ziye zaba zizinto ezithengiswa kakhulu kwiAmazon, Shein kunye neTikTok Shop kwihlabathi liphela. Abathengi beGen Z basebenzisa iiwigi ezimibalabala kwifashoni yemihla ngemihla, itheko kunye ne-cosplay. Abavelisi bewigi baseTshayina basungula uluhlu olutsha lwemibala ngenyanga, behlengahlengisa izitayile zefashoni ezikhawulezayo kumaqela amatsha aphesheya kweelwandle. Iiwigi ezimfutshane ze-bob kunye nezitayile ezinde ezinemibala egobileyo zikhokelela kumanqanaba okuthengisa.