Mawigi opangira utoto wowala kuphatikiza pinki, buluu ndi wofiirira akhala zinthu zogulitsidwa kwambiri ku Amazon, Shein ndi TikTok Shop padziko lonse lapansi. Ogula a Gen Z amagwiritsa ntchito mawigi okongola pamafashoni atsiku ndi tsiku, maphwando ndi cosplay. Opanga ma wig aku China amakhazikitsa mitundu yatsopano yamitundu mwezi uliwonse, ndikusintha masitayilo othamanga amagulu achichepere akunja. Ma wigi afupiafupi a ma bob ndi masitayelo azitali opindika amatsogolera malonda.