Grand View Research data: 2025 global wig market was $7.78B, expected to reach $12.27B by 2033 (CAGR 5.6%). Regional pattern: North America (36.38% share) prefers human hair wigs; Europe (26%) values comfort/sustainability; Asia-Pacific (30%, CAGR >6.2%) grows fastest, driven by Gen Z; Africa/Middle East sees 92% YoY growth in heat-resistant synthetic wig orders, favoring large-volume styles as a new growth point.