I-Qingdao Shengyang Hair Products Co., Ltd., eyasungulwa e-Qingdao—idolobha elisogwini elaziwa “NgeNhloko-dolobha YasePerms” -iyindawo ekhethekile yokukhiqiza izimvume enikezela ngabasabalalisi abakhulu nabalingani bomkhiqizo emhlabeni wonke. Iqondiswa ifilosofi "yekhwalithi kuqala kuyo yonke imizamo yentuthuko," inkampani ihlose ukuba ngumnikezeli wemvume ophelele. Imikhiqizo yayo njengamanje isebenza kumasaluni aphathekayo angaphezu kuka-2,000.
Yasungulwa ngo-2012, ifektri ihlanganisa indawo engamamitha-skwele angu-2,000 futhi isebenzisa ithimba lochwepheshe lamalungu acishe abe ngu-30. Kusukela ezintweni ezingavuthiwe kuya emikhiqizweni eqediwe, zonke izinyathelo zokukhiqiza zilawulwa ngokuqinile ukuze kuqinisekiswe ukuhambisana nezindinganiso ze-wig. Ibambelela endleleni eqinile nesebenzayo, ifekthri ilwela ukwenza iwigi ngayinye iphelele, ivumela abasebenzisi ukuthi bayigqoke ngempilo enkulu, ukunethezeka, kanye nokuzethemba—ngaleyo ndlela izuza ukubambisana okuphumelelayo namakhasimende ayo.
Le nkampani igxile kakhulu kumawigi ezinwele zangempela ezikhishelwe ngokugcwele nesembozo sekhanda, ehlinzeka ngemikhiqizo yewigi esemfashinini efana nezitayela ezigoqene ezinde zabesifazane, eziqondile ezimfishane, nezinobude obumaphakathi, izintambo zezinwele, namawigi anekhanda eligcwele, konke okungenziwa ngokwezifiso ezicacisweni zeklayenti.