Yasungulwa ngo-2016 futhi izinze e-Pingxiang, eSifundazweni saseJiangxi, i-Pingxiang Siting Trading Co., Ltd. yinkampani egxile ekuhwebeni kobuhle nemikhiqizo yokunakekelwa kwezinwele. Iminikelo yayo eyinhloko ihlanganisa amawigi ezinwele zangempela, izembozo zezinwele zemfashini, iziqephu zokubuyisela izinwele, izandiso zezinwele, kanye nemikhiqizo yobuhle ne-skincare kanye namathuluzi okunakekela izinwele, okuhlinzekela bobabili abathengi abaningi, izikhungo zobuhle, kanye neziteshi ze-e-commerce eziwela umngcele. Ngochungechunge lwempahla oluzinzile nethimba lokukhetha umkhiqizo ochwepheshe, inkampani ikhetha ngokuqinile izinto ezingavuthiwe zekhwalithi ephezulu, igcina ukulawula okuqinile kwekhwalithi, futhi idizayina imikhiqizo ehlala ihambisana namathrendi kuyilapho ilinganisa imfashini nokusebenza. Ihambisana nomgomo "wobuqotho ekusebenzeni kwebhizinisi nokuzibophezela kokuqala kwekhasimende," inkampani isungule ubukhona obuqinile emakethe yasekhaya futhi yandisa imisebenzi yayo yamazwe ngamazwe ngokusebenzisa uhla lwemikhiqizo ehlukahlukene, inani elihle kakhulu lemali, kanye nenkonzo yamakhasimende eqaphelayo, ithola ukwethenjwa nokusekelwa okugcwele kumakhasimende ayo.