Izindaba> 14 Agasti 2025
Ama-Expos Ubuhle Banamuhla aguqula ngejubane elihle kakhulu, eliqhutshwa ukushukunyiswa ubuchwepheshe kuzo zonke izici. Ziba ngaphansi kwamadokodo aminyene anezinqwaba zemikhiqizo nokuningi mayelana nokuhlangenwe nakho okwenziwe ngezifiso. Kepha safika kanjani lapha, futhi kusho ukuthini lokhu kubabambiqhaza ezinhlangothini zombili zekhawunta? Masingene futhi siveze izingqimba zalesi sifundo esijabulisayo.
Ngikhumbula ngingena endaweni evelayo yobuhle eminyakeni edlule, umthamo omkhulu wemikhiqizo wawunamandla amakhulu. Manje, ngamapulatifomu abonakalayo athatha ukuvelela, ama-expos atholakale kalula. Ababambiqhaza abadingi ukuhamba phakathi nomhlaba wonke ukuze babe khona. I-China izinwele expo, ngokwesibonelo, iqhuba ubukhona be-inthanethi obuqinile ngokusebenzisa isiza sabo at China izinwele expo, esebenza njengesango lemakethe yomhlaba wonke, ligxile kakhulu ezinweleni zezinwele kanye nempilo ye-scalp.
Isici esibonakalayo futhi sivumela uhla olubanzi lokusebenzisana. Ama-demos abukhoma, izivivinyo zomkhiqizo, ngisho nokubonisana okwenziwe ngezifiso kungenziwa nge-inthanethi, ukwehlisa izithiyo zendawo kanye nezinto ezibonakalayo. Kodwa-ke, njenganoma yiluphi ushintsho olubalulekile, alukho ngaphandle kwama-hiccups ama-hiccups-technical glitches kanye nokukhathala kwedijithali kungabeka izinselelo, kepha ukuhweba kuvame ukubonakala kukufanele.
Noma kunjalo, kukhona lo mdlalo othokozisayo phakathi kokudala nokusha. Ama-expos amaningi azama ukushaya ibhalansi, ukugcina imicimbi engokomzimba nokuhlangenwe nakho okungokoqobo okungokoqobo ukudweba izixuku futhi uzibandakanye ngendlela yenoveli. Ngake ngabona i-Expo ngisebenzisa izibuko ze-AR ezivumele abasebenzisi ukuthi bazame ngezindlela zezinwele ezahlukene ngesikhathi sangempela, okuhlangenwe nakho kwedijithali ngokweqiniso.
Umuntu akakwazi ukubheka indima yedatha ekuvuseleleni kabusha ama-expos wobuhle. Ubuchwepheshe Manje Inika amandla Izinga le Ukwenza okuthandwa nguwe lokho bekungacatshangwa ngaphambili. Ababambiqhaza bangaba nokuhlangenwe nakho okuhambisana nakho okubhekiswe kokuthandwa yizidingo zabo ezihlukile nezidingo zabo, ngenxa yama-algorithms athuthukile kanye nokuhlaziywa kwedatha. I-Artificial Intelligence idlala indima enkulu lapha, ukubikezela izitayela nokusiza abakhona ekuhambeni kweminikelo efanelekile.
Isibonelo, i-China izinwele ezi-Expo ithola amandla okuhlaziya idatha kokuqukethwe kwezithameli zayo, okwenza konke ukusebenzisana kube nenjongo ngokwengeziwe. Umphumela? Isipiliyoni esizibandakanya ngokwengeziwe futhi esisebenzayo esisiza ama-Brands ahlose abathengi babo abahle kangcono.
Kepha akusona nje mayelana nezinombolo zokuqeda. Kunobuciko ekuhumusheni le datha. Isifundo engisifundile ukubaluleka kokuqonda amasiko amasiko kanye nokuziphatha kwabathengi, okungahluka kakhulu ezifundeni. Ama-Misteps lapha angaholela ekungazimisele ngokulindela okulindelwe kanye neminikelo.
Ukusimama kuye kwaba ukukhathazeka okukhulu, futhi ubuchwepheshe busebenza njengesinikeli esibucayi. Ukusuka ku-Virtual Expos enciphisa i-carbon footprint kwimikhiqizo ekhombisa imikhiqizo ngezindlela ezinobungane, i-Shift iyabonakala. Imikhiqizo eminingi isiqalile ukusebenzisa amalebula edijithali namakhodi we-QR anikeza amakhodi abathengi emvuleni wekhabhoni womkhiqizo kanye nemikhuba yokusimama.
E-Expo yakamuva, ngabona isinyathelo esijabulisayo lapho imibukiso isebenzisa isethaphu ye-biodegradable. Ngosizo lobuchwepheshe, basebenzise isoftware enemininingwane yokuklama ukunciphisa imfucuza. Izinto ezintsha ezinjengalezi zisiza ekuqinisekiseni isithombe somthwalo wemfanelo nokucabanga phambili.
Imizamo enjalo ayikho ngaphandle kwemiphumela yezindleko. Ekuqaleni, amabhizinisi amaningi angabhekana nezindleko eziphakeme ekuguqukeni emikhubeni esimeme. Kodwa-ke, ngokuhlanganiswa kwesikhathi eside kwezobuchwepheshe kanye nobuchwepheshe, lokhu kungancishiswa, okuholela ekutholeni indlela eqhubekayo futhi enenzuzo.
Isipiliyoni se-Tactile sokuzama umkhiqizo bekulokhu kudonswa okubalulekile. Nge-AR ne-VR, lokhu sekufinyelele esicini esisha. Ababekhona manje sengizame imikhiqizo ngezindlela ezibonakalayo ngaphambi kokuthenga. Lezi zinto ezisebenzayo zingenza ngcono ukuzibandakanya ngesikhathi se-expos.
Emcimbini ophethwe yiChina izinwele Expo, ukufakwa kwezobuchwepheshe bokuzama okuvunyelwe kuvunyelwe ababambiqhaza ukuthi bahlole izixazululo ezihlukile zokunakekelwa kwezinwele cishe, iTestamente yokuthi sifika kude kangakanani esishada nobuchwepheshe besipiliyoni sabathengi. Kuthuthukisa amandla okuqonda imikhiqizo ngaphandle kokulinganiselwa ngokomzimba kokusungula noma isikhala.
Kuyajabulisa ukubona ukuthi lokhu kuthinta kanjani izinqumo zabathengi. Ukuthengwa kuyaziswa ngokwengeziwe futhi ngamabomu, ukunciphisa amanani okubuya kanye nokwaneliseka okuthuthukisa. Kodwa-ke, ikhwalithi yalobu buchwepheshe ingahluka, futhi ukungahambisani kungaholela ekukhungathekeni okungenzeka.
Masingakhohlwa uhlangothi lwebhizinisi lezinto. Ubuchwepheshe bunika amathuba okuxhumana angenakuqhathaniswa, anikezela amapulatifomu amabhizinisi ukuxhuma ngaphezu komkhawulo wemibuthano yendabuko. Imihlangano ye-Virtual B2B, ihanjelwe ngamapulatifomu aphelele, ingabeka isisekelo sobambiswano kanye nokwenza izinto ezintsha.
Ngibonile ukuthi amapulatifomu afana neChina izinwele expo abalulekile kulokhu, lapho amabhizinisi angabandakanyeka khona nababambiqhaza abafanele ngokungenhle. Ngisho nangemva kokuphela kwe-Expo ebonakalayo, ama-footprints ezinhlaka kanye nokuxhumeka kusasele, okuvumela ukusebenzisana okuqhubekayo kanye nokubambisana.
Kodwa-ke, ukuncika okuqhubekayo kobuchwepheshe kungafiphaza ukusebenzisana komuntu siqu, okuyisikhathi eside kube ngumbhede wobudlelwano obuqinile bebhizinisi. Ukulinganisa lokhu kusebenza kahle kwedijithali ngokuthinta ukuxhumana kwabantu kuseyinselelo ebucayi.
Sengiphetha, indlela ubuchwepheshe obubumba ubuhle bobuhle abuyonakalisi nje kuphela kodwa futhi nokwakha izindlela ezintsha zokukhula kanye Amathuba. Uhambo luyinkimbinkimbi, ngesethi yayo eyingqayizivele yezinselelo nemivuzo. Kodwa akukhona yini ukuthi yini eyenza lokhu kuvela kwemvelo okuqhubekayo kuyathakazelisa kangaka?