Izimakethe ezisafufusa ziba izinjini ezibalulekile zokukhula embonini yamawigi yomhlaba wonke, i-Afrika kanye neNingizimu-mpumalanga ye-Asia zenza kahle kakhulu. Imakethe yase-Afrika kulindeleke ukuthi ikhule ku-CAGR ka-12.5%, nezigaba zamawigi ezinkundleni zokuxhumana ze-e-commerce ezifana neJumia ezikhula ngo-150% ngendlela emangalisayo minyaka yonke.

Naphezu kwezikhathi zesikhathi ze-logistics zezinsuku eziyi-10-15, umdlandla wabathengi uhlala ungapheli. Imakethe yaseNingizimu-mpumalanga ye-Asia izofinyelela kuma-yuan ayizigidi eziyizinkulungwane eziyi-10 ngo-2025, kanti abathengi abangaphansi kweminyaka engama-35 babalelwa ngaphezulu kwama-50%, okuqhubekisela phambili isidingo samawigi emfashini anombala.

Izici zokusetshenziswa kwesifunda zibonisa umehluko ocacile: Abathengi base-Afrika bathanda amawigi akhanyayo, amade angaphezu kwama-intshi angu-18, imikhiqizo yokwenziwa ibusa ngenxa yezindleko eziphansi; ngenxa yokuthonywa isiko le-K-pop, imakethe yaseNingizimu-mpumalanga ye-Asia ithanda imibala yezinwele yesitayela sase-Korea njengensundu emnyama netiye elinsundu, nezinwele ezimfushane ezimaphakathi (amayintshi angu-8-16) zifaneleka kakhulu esimweni sezulu sasendaweni. Amabhizinisi aseShayina akhula ngenkuthalo ngezinzuzo ze-supply chain: U-Rebecca unesabelo esingu-68.5% emakethe yase-Afrika esezingeni eliphezulu, kuyilapho u-SHEIN ebamba imakethe yamawigi emfashini yaseNingizimu-mpumalanga Asia ngomjikelezo wokuthuthukisa umkhiqizo osheshayo wamahora angama-72.