Le nkampani yasungulwa ngo-2012 futhi itholakala eJuancheng County, ngaphakathi kwe-Human Hair Industry Base. Iminikelo yayo eyinhloko yomkhiqizo ihlanganisa izandiso zezinwele zangempela ezisezingeni eliphezulu, izandiso zezinwele ezijwayelekile zemishini, izandiso zezinwele ezisikiwe kahle nezenziwe ngesitayela ezicacisweni ezihlukahlukene, kanye nemikhiqizo yokubuyisela izinwele.