Ukusukela ekupheleni kuka-2025, iiwigi ezinemibala ziye zaba licandelo lokukhula elibalaseleyo kwimarike yokuthumela ngaphandle kwemida yaseTshayina, enezinga lokukhula elimangalisayo lama-67% unyaka nonyaka kuMzantsi-mpuma Asia.

Ngaphakathi kolu shishino lukhulayo lwengingqi, iiwigi ezinemibala ekhanyayo zibambe indawo ephambili eThailand, zibalelwa kwi-39% yesabelo semarike yasekhaya. Ngeli xesha, abathengi ababhinqileyo abangamaSilamsi eMalaysia, eIndonesia nakwamanye amazwe babonisa ukuthanda kakhulu iiwigi ezinemibala ye-Lace ezingama-360 ezibonisa uyilo lwe-scalp olufanisiweyo, oluthandwa kakhulu kwinkangeleko yabo yendalo kunye nokulungelelana kwabo.

Iiplatifti ze-e-commerce ezinqamleza imida zidlala indima ebaluleke kakhulu ekunikeni amandla oku kuthunyelwa kwamanye amazwe, igalelo le-42% yengeniso yokuthengisa iyonke. Amaqonga amakhulu aquka i-AliExpress kunye ne-Amazon asebenza njengeendlela eziphambili zokusasazwa kwezi mveliso zewigi kubathengi baphesheya kweelwandle.

Kwicala lemveliso, amaqela emizi-mveliso kumaphondo aseShandong naseGuangdong angumqolo wecandelo lemveliso yeewigi yaseTshayina, ekhupha i-78% yemveliso yewigi yesizwe. Kwicandelo lemarike ephezulu, ii-wigs ezilula ezenziwe kwi-Japan ye-Kanekalon fiber materials ziyalela i-62% ye-market share, ngenxa yomgangatho ophezulu kunye nokuqina. Kubathengi abaqaphela uhlahlo lwabiwo-mali, ii-wig brand zasekhaya ezixabisa kuluhlu lwe-200-500 yuan zikhusele i-76% yesabelo kwimarike etshonayo, ebonisa ukukhuphisana olomeleleyo kunye neminikelo yabo eneendleko ezifanelekileyo.