Iimarike ezikhulayo ziba ziinjini ezibalulekileyo zokukhula kwishishini lehlabathi le-wig, kunye ne-Afrika kunye ne-Asia-mpuma ye-Asia eqhuba ngokukodwa. Imakethi yase-Afrika kulindeleke ukuba yande kwi-CAGR ye-12.5%, kunye neendidi ze-wig kumaqonga e-e-commerce asekhaya afana neJumia ekhula nge-150% eyothusayo ngonyaka.

Ngaphandle kwamaxesha amisiweyo eentsuku ezili-10-15, inzondelelo yabathengi ihlala ingancipha. Imarike yaseMazantsi-mpuma yeAsia iya kufikelela kwi-10 yeebhiliyoni zeeyuan ngo-2025, kunye nabathengi abangaphantsi kwama-35 ababalelwa ngaphezulu kwe-50%, beqhuba imfuno enkulu yeewigi zefashoni ezinemibala.

Iimpawu zokusetyenziswa kwengingqi zibonisa umahluko ocacileyo: Abathengi baseAfrika bakhetha iiwigi eziqaqambileyo, ezinde ngaphezu kwee-intshi ezili-18, kunye neemveliso ezenziweyo ezilawulayo ngenxa yeendleko-zokusebenza; ephenjelelwa yinkcubeko ye-K-pop, imakethi ye-Asia-mpuma ye-Asia ithanda imibala yeenwele zaseKorea ezifana nentsundu emnyama kunye neti emdaka yobisi, kunye neenwele ezimfutshane-ezimfutshane (ii-intshi eziyi-8-16) zilungele ngakumbi imozulu yendawo. Amashishini aseTshayina ayanda ngenkuthalo ngeenzuzo zekhonkco lonikezelo: URebecca unesabelo sama-68.5% kwimarike ye-Afrika ephezulu, ngelixa i-SHEIN ibamba imakethi yewigi yefashoni yaseMazantsi-mpuma yeAsia ngomjikelo wophuhliso olukhawulezayo lweeyure ezingama-72.