Imakethi yehlabathi ye-wig yabathengi iphantsi kotshintsho olukhulu lwesini. Umyinge wabathengi abangamadoda uxhume ukusuka kwi-14.3% ngo-2020 ukuya kwi-23.6% ngo-2024, kwaye kulindeleke ukuba ibe yeyona niche ikhula ngokukhawuleza kwishishini nge-CAGR ye-14.83%. Amadoda akubudala obuphakathi kweminyaka engama-30 ukuya kwengama-45 liqela labathengi abaphambili, phakathi kwabo iingcali kumashishini afana ne-intanethi kunye nezezimali zinamandla anamandla okuthenga iimveliso ezingabonakaliyo zokuphucula iinwele ngenxa yeemfuno zemifanekiso. Idatha yezempilo ye-JD ibonisa ukuba ii-odolo zeemveliso ezinxulumene nazo ziye zanda ngo-22.7% ngonyaka.

Abathengi abangamadoda banezidingo ezahlukeneyo: bakhetha iimveliso ezingabonakaliyo ezifana neenwele zemodyuli kunye neebhloko zeenwele eziphefumlayo ezikhaphukhaphu, ezineemfuno eziphezulu kakhulu zendalo kunye nokuqina, kwaye bazimisele ukuhlawula iprimiyamu ye-yuan eyi-1,000-3,000 yeemveliso ezikumgangatho ophezulu. Ukusabela kulo mkhwa, amashishini aphambili abeke imigca yemveliso yamadoda kuphela. Izinto ezixubileyo, ezilungelelanisa ukuthungwa kwendalo kunye neendleko-zokusebenza, zifumene izinga lokungena elingaphezu kwe-40% kwimarike yamadoda.