Misika iri kusimukira iri kuita mainjini ekukura akakosha eindasitiri yewigi yepasi rose, neAfrica neSoutheast Asia zviri kuita zvakanyanya. Musika weAfrica unotarisirwa kukura paCAGR ye12.5%, iine wig zvikamu pamapuratifomu e-commerce emuno akadai seJumia inokura ne150% inoshamisa pagore.

Pasinei nenguva yemazuva gumi kusvika gumi nemashanu, kufarira kwevatengi kunoramba kusingadzike. Musika wekuSoutheast Asia uchasvika mabhiriyoni gumi emayuan muna 2025, nevatengi vari pasi pemakumi matatu nemashanu vachiverengera pamusoro pemakumi mashanu muzana, vachityaira kuwedzera kudiwa kwemawigi emavara efashoni.

Mamiriro ekushandiswa kwenharaunda anoratidza kusiyana kwakasiyana: Vatengi veAfrica vanosarudza mawigi akajeka, marefu anopfuura masendimita gumi nemasere, ane zvigadzirwa zvekugadzira zvinotonga nekuda kwekuita mari; Kufurirwa netsika yeK-pop, musika wekuSoutheast Asia unofarira mavara emvere dzeKorea senge dema dema uye mukaka tii brown, uye yepakati-pfupi bvudzi (8-16 inches) inonyanya kukodzera mamiriro ekunze. Mabhizinesi eChinese ari kuwedzera nekushingaira nemabhenefiti ezvekutengesa: Rebecca ane chikamu che68.5% mumusika wepamusoro weAfrica, ukuwo SHEIN inobata musika wekuSoutheast Asia wefashoni wig neawa makumi manomwe neshanu nekukurumidza kutenderera kwechigadzirwa.