Musika wepasi rose wig wevatengi uri kuita shanduko huru yechikadzi. Huwandu hwevatengi vechirume hwakakwira kubva pa14.3% muna 2020 kusvika 23.6% muna 2024, uye inotarisirwa kuve iyo indasitiri inokurumidza kukura niche ine CAGR ye14.83%. Varume vezera repakati-kati vane makore makumi matatu kusvika makumi mana ndivo veboka revatengi, pakati pavo varapi mumaindasitiri akadai seinternet neremari vane simba rakasimba rekutenga rezvinhu zvisingaoneki zvekusimudzira bvudzi nekuda kwezvido zvemufananidzo. JD Health data inoratidza kuti maodha ezvigadzirwa zvine hukama akawedzera ne22.7% gore-pagore.

Vatengi vechirume vane zvinodikanwa zvakasiyana: vanosarudza zvisingaonekwe zvigadzirwa senge modular zvidimbu zvebvudzi uye zvisingaremi kufema zvivharo zvebvudzi, zvine zvakanyanyisa zvinodikanwa zvekusikwa uye kusimba, uye vanoda kubhadhara premium ye1,000-3,000 yuan yemhando yepamusoro zvigadzirwa. Mukupindura maitiro aya, mabhizinesi anotungamira akaisa mitsara yechigadzirwa yevarume. Zvigadzirwa zvakasanganiswa, izvo zvinoenzanisa masikirwo echisikigo uye mutengo-kubudirira, zvakawana mwero wekupinda weinopfuura 40% mumusika wechirume.