A stretch wig headband has become a blockbuster hit on TikTok US, raking in 9 million yuan in sales within just five days of its launch. Boasting a high conversion rate driven solely by organic traffic, the product required no influencer marketing whatsoever. It addresses the long-standing pain points of traditional wigs—cumbersome wear and scalp irritation—emerging as a standout case of niche hair care accessories venturing overseas. This success also offers fresh insights for the wig industry to explore more small niche product categories.