On April 27, 2026, Bestfibres, a top Nigerian beauty supplier, launched Tressa, a high-end synthetic hair extension brand with South Korean advanced production technology. Targeting young African women, the brand offers three core styles: straight, body wave and deep curly. Africa is a fast-growing emerging market for hair products, with rising disposable income and urban beauty salon expansion. Synthetic hair is more popular than human hair here due to cost advantages, and colorful fashion extensions are gaining huge market potential.