Amasoko akura arimo kuba moteri yiterambere ryinganda za wig kwisi yose, hamwe na Afrika na Aziya yepfo yepfo yepfo bikora cyane. Biteganijwe ko isoko nyafurika ryaguka kuri CAGR ya 12.5%, hamwe n’ibyiciro bya wig kurubuga rwa e-ubucuruzi bwaho nka Jumia byiyongera ku buryo butangaje 150% buri mwaka.

Nubwo igihe cyibikoresho byiminsi 10-15, ishyaka ryabaguzi ntirigabanuka. Isoko ryo mu majyepfo y’iburasirazuba bwa Aziya rizagera kuri miliyari 10 mu mwaka wa 2025, aho abaguzi bari munsi y’imyaka 35 bangana na 50%, bigatuma umubare w’imyenda y’amabara wiyongera.

Ibiranga imikoreshereze yakarere byerekana itandukaniro ritandukanye: Abaguzi bo muri Afrika bahitamo imisatsi miremire, miremire irenga santimetero 18, hamwe nibicuruzwa bya sintetike byiganje bitewe nigiciro-cyiza; byatewe numuco wa K-pop, isoko ryamajyepfo yuburasirazuba bwa Aziya itonesha amabara yimisatsi yuburyo bwa koreya nkumukara wijimye wijimye hamwe nicyayi cyamata yijimye, naho umusatsi mugufi (santimetero 8-16) ukwiranye nikirere cyaho. Ibigo by’Abashinwa bigenda byiyongera cyane hamwe n’inyungu zitangwa: Rebecca ifite imigabane 68.5% ku isoko ryo mu rwego rwo hejuru muri Afurika, mu gihe SHEIN ifata isoko ry’imyambarire yo muri Aziya y’Amajyepfo y’Amajyepfo hamwe n’amasaha 72 yihuta mu iterambere ry’ibicuruzwa.