Misika yomwe ikubwera ikukhala injini zokulirapo zamakampani apadziko lonse lapansi, pomwe Africa ndi Southeast Asia zikuchita bwino kwambiri. Msika waku Africa ukuyembekezeka kukula pa CAGR ya 12.5%, ndipo magulu a wig pamapulatifomu akomweko monga Jumia akukula modabwitsa 150% pachaka.

Ngakhale nthawi yanthawi yamasiku 10-15, chidwi cha ogula chimakhalabe chochepa. Msika waku Southeast Asia ufika ma yuan biliyoni 10 mu 2025, pomwe ogula osakwana zaka 35 ndi opitilira 50%, zomwe zikuchititsa kuti kufunikira kwa mawigi achikuda.

Makhalidwe ogwiritsira ntchito m'madera amasonyeza kusiyana kosiyana: Ogula a ku Africa amakonda mawigi owala, aatali kupitirira mainchesi 18, okhala ndi zinthu zopangidwa ndizomwe zimakhala zazikulu chifukwa cha kutsika mtengo; motengera chikhalidwe cha K-pop, msika waku Southeast Asia umakonda mitundu ya tsitsi yaku Korea monga bulauni wakuda ndi tiyi wofiirira wa tiyi, ndipo tsitsi lalifupi (8-16 mainchesi) ndiloyenera nyengo yakumaloko. Mabizinesi aku China akuchulukirachulukira ndi maubwino ogulitsa: Rebecca ali ndi gawo la 68.5% pamsika wokwera kwambiri ku Africa, pomwe SHEIN alanda msika wamawigi aku Southeast Asia ndikuzungulira mwachangu kwa maola 72.