Padziko lonse lapansi msika wa ogula ma wig akusintha kwambiri jenda. Chiwerengero cha ogula amuna chakwera kuchoka pa 14.3% mu 2020 kufika pa 23.6% mu 2024, ndipo akuyembekezeka kukhala malo omwe akukula mwachangu pamsika ndi CAGR ya 14.83%. Amuna azaka zapakati pa 30-45 ndiye gulu lalikulu la ogula, omwe akatswiri m'mafakitale monga intaneti ndi azachuma ali ndi mphamvu zogulira zopangira zopangira tsitsi zosaoneka chifukwa cha zosowa za zithunzi. Zambiri za JD Health zikuwonetsa kuti kuyitanitsa kwazinthu zofananirako kwakwera ndi 22.7% pachaka.

Ogula achimuna ali ndi zosowa zosiyana: amakonda zinthu zosaoneka monga zidutswa za tsitsi lopepuka komanso zopepuka zopumira tsitsi, zokhala ndi zofunika kwambiri pazachilengedwe komanso kulimba, ndipo ali okonzeka kulipira ndalama zokwana 1,000-3,000 yuan pazogulitsa zapamwamba. Poyankha izi, mabizinesi otsogola akhazikitsa mizere yogulitsira ya amuna. Zida zophatikizika, zomwe zimayang'anira kapangidwe kachilengedwe komanso zotsika mtengo, zafika pamlingo wopitilira 40% pamsika wachimuna.