Malingaliro a kampani Juanchengxian Xiangyuan Arts & Crafts Co., Ltd. Yakhazikitsidwa mu 2012 ndi likulu lolembetsedwa la 1 miliyoni RMB, kampaniyo pakadali pano ili ndi antchito oposa 100. Chomera cha kampaniyo chimakwirira kudera la 30 mu, ndi malo omangira 16,000 masikweya mita, kuphatikiza msonkhano wanthawi zonse wa 1 komanso malo amakono ofufuza ndi chitukuko cha sayansi.

Kampaniyo yakhala ikupanga zatsopano ndikutukuka, kudzipereka pakupanga ndi kupititsa patsogolo zinthu zamsika wapadziko lonse lapansi. Kutsatira mfundo ya kasitomala poyamba, timakonza njira zathu zopangira nthawi zonse. Ndi khalidwe lokhazikika lazinthu komanso luso lamakono lopanga zinthu, takulitsa msika pang'onopang'ono ndikukhala imodzi mwazinthu zopangira tsitsi zomwe zimakhala ndi kalasi yapamwamba kwambiri, luso lamakono lamakono, mitundu yambiri ya mankhwala, ndi ntchito zabwino kwambiri padziko lonse lapansi. Zogulitsa zimatumizidwa padziko lonse lapansi. Kampaniyo idadzipereka ku chitukuko cha sayansi ndi chitukuko chogwirizana. Poyang'ana cholinga chomanga bizinesi yatsopano komanso yogwira ntchito bwino, yokonda zachilengedwe komanso yopulumutsa zinthu, timatsatira kupanga malonda ndi luso lamakono, kulimbikitsa chitukuko ndi zatsopano, ndikugwiritsanso ntchito mwakhama njira zachitukuko za internationalization, branding and clustering. Zatsopano zakhala zikuchitika mosalekeza pazatsopano zaukadaulo, kusungitsa mphamvu ndi kuchepetsa utsi, kupanga zoyera, kukonza bwino, kupanga mtundu, kukulitsa msika ndi zina.

Kampaniyo imayankhanso mwachangu pakusintha kwamisika, imayang'ana kwambiri kukhathamiritsa kapangidwe kazinthu, kukulitsa kasamalidwe kamkati, kufulumizitsa kafukufuku wazinthu ndi chitukuko ndi luso, kukulitsa matanthauzidwe amtundu, ndikudzipereka pakumanga chikhalidwe chamakampani. Xiangyuan, monga nthawi zonse, adzalandira anzawo kunyumba ndi kunja kuti agwirizane nafe kuti tichite chitukuko chofanana ndi "kuona mtima, kukhulupirika, bizinesi ndi kupambana-kupambana".