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NEWS > 11 February 2026

Juancheng’s Wig Industry Hits ¥5 Billion Annual Output, Omnichannel Marketing Drives Booming EU & US Markets

By the end of 2025, Juancheng’s wig industry entered its peak production and sales season. With 670 local enterprises forming a complete industrial chain, the annual output value of the sector exceeded 5 billion yuan. Teda Handicrafts, a flagship enterprise in the region, has built an omnichannel marketing matrix integrating Amazon, live streaming and independent websites. Its gradient balayage hair extensions are well-received by consumers in Europe and the United States, fuelling a steady growth in overseas orders. The wig industry has now become a pillar of Juancheng’s regional economy.

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