As the world's largest wig distribution and export base, Xuchang's wig industry has formed a centuries-old complete ecosystem.

Currently, there are over 4,100 wig-related enterprises locally, directly driving nearly 300,000 jobs. In 2024, the total import and export value exceeded 20 billion yuan, with products sold to more than 120 countries and regions. Six out of every 10 wigs worldwide are produced here. Relying on the advantage of a complete industrial chain, Xuchang has realized the whole-process localization from human hair acquisition, pickling and dyeing to finished wig weaving. Its core products are high-end wigs made of 100% original human hair. Meanwhile, relying on technological breakthroughs such as independently developed protein silk, it has launched functional products such as temperature-sensitive adjustment and UV protection, with a market premium of 35%-50%. Cross-border e-commerce has become a new growth engine, with 4 cross-border e-commerce comprehensive parks built locally. The best-selling "glueless wigs" complete a transaction every 2 seconds, and the cross-border e-commerce transaction volume exceeded 10 billion yuan in 2024.