Cov kev lag luam tawm tshiab tau dhau los ua cov cav loj loj rau kev lag luam thoob ntiaj teb wig, nrog rau Africa thiab Southeast Asia ua tau zoo tshwj xeeb. Kev lag luam African xav tias yuav nthuav dav ntawm CAGR ntawm 12.5%, nrog rau wig pawg ntawm cov lag luam e-lag luam hauv zos xws li Jumia loj hlob los ntawm qhov xav tsis thoob 150% txhua xyoo.

Txawm hais tias kev thauj mus los ncua sij hawm ntawm 10-15 hnub, cov neeg siv khoom txaus siab tseem nyob twj ywm undiminished. Kev ua lag luam nyob rau sab hnub tuaj Asia yuav ncav cuag 10 billion yuan hauv 2025, nrog cov neeg siv khoom qis dua 35 suav nrog ntau dua 50%, ua rau muaj kev xav tau ntawm cov xim zam wigs.

Cov yam ntxwv ntawm kev noj qab haus huv hauv cheeb tsam qhia txog qhov sib txawv: cov neeg siv khoom African nyiam qhov kaj, ntev wigs tshaj 18 ntiv tes, nrog cov khoom siv hluavtaws dominating vim tus nqi zoo; cuam ​​tshuam los ntawm K-pop kab lis kev cai, kev lag luam Esxias sab hnub tuaj nyiam cov plaub hau Korean-style xim xws li xim av tsaus thiab mis nyuj tshuaj yej xim av, thiab cov plaub hau nruab nrab luv luv (8-16 ntiv tes) yog qhov haum rau cov huab cua hauv zos. Tuam Tshoj cov lag luam nquag nthuav dav nrog cov khoom lag luam zoo: Rebecca tuav 68.5% feem pua ​​​​ntawm Africa lub lag luam high-end, thaum SHEIN txeeb lub khw muag khoom Esxias yav Qab Teb zam wig ua lag luam nrog 72-teev cov khoom lag luam sai sai.