Ke hele nei ka mākeke mea kūʻai aku wig honua i ka hoʻololi ʻana i ka ʻano wahine. Ua lele ka nui o nā mea kūʻai kāne kāne mai 14.3% i 2020 a i 23.6% i 2024, a ke manaʻo ʻia nei e lilo i ka niche wikiwiki loa o ka ʻoihana me kahi CAGR o 14.83%. ʻO nā kāne waena o ka makahiki 30-45 ka pūʻulu mea kūʻai nui, ma waena o lākou nā loea i nā ʻoihana e like me ka pūnaewele a me ke kālā i loaʻa i ka mana kūʻai ikaika no nā huahana hoʻonui lauoho ʻike ʻole ma muli o nā pono kiʻi. Hōʻike ka ʻikepili JD Health ua hoʻonui ʻia nā kauoha no nā huahana pili e 22.7% i kēlā me kēia makahiki.

Loaʻa i nā mea kūʻai kāne nā pono ʻokoʻa: makemake lākou i nā huahana i ʻike ʻole ʻia e like me nā ʻāpana lauoho modular a me nā poloka lauoho breathable māmā, me nā koi kiʻekiʻe loa no ka kūlohelohe a me ka lōʻihi, a makemake lākou e uku i ka uku o 1,000-3,000 yuan no nā huahana kiʻekiʻe. I ka pane ʻana i kēia ʻano, ua kau nā ʻoihana alakaʻi i nā laina huahana kūʻokoʻa o nā kāne. ʻO nā mea i hoʻohui ʻia, e kaulike ana i ke ʻano kūlohelohe a me ke kumukūʻai kūpono, ua loaʻa i kahi helu komo ma luna o 40% i ka mākeke kāne.