Kasuwancin wig na duniya yana fuskantar babban canjin tsarin jinsi. Adadin masu amfani da maza ya yi tsalle daga 14.3% a cikin 2020 zuwa 23.6% a cikin 2024, kuma ana tsammanin zai zama mafi girman haɓakar masana'antar tare da CAGR na 14.83%. Maza masu tsaka-tsaki masu shekaru 30-45 sune ginshiƙan ƙungiyar masu amfani, waɗanda masu sana'a a masana'antu irin su intanet da kuɗi suna da ƙarfin siye musamman don samfuran haɓaka gashi marasa ganuwa saboda buƙatun hoto. Bayanan Lafiya na JD ya nuna cewa oda don samfuran da ke da alaƙa sun karu da 22.7% kowace shekara.

Maza masu amfani suna da buƙatu daban-daban: sun fi son samfuran da ba a iya gani kamar guntun gashi na yau da kullun da shingen gashi mai nauyi mai nauyi, tare da manyan buƙatu na yanayi da dorewa, kuma suna shirye su biya yuan yuan 1,000-3,000 don samfuran inganci. Dangane da wannan yanayin, manyan masana'antu sun tsara layin samfuran keɓancewar maza. Abubuwan da aka haɗe, waɗanda ke daidaita nau'ikan nau'ikan halitta da ƙimar farashi, sun sami ƙimar shiga sama da 40% a cikin kasuwar maza.