Vogue Business reported that consumer interest in hair thinning is surging, driven by factors including life-stage changes, rapid weight loss, and GLP-1 use. The report shows that preventing or treating hair loss is now the third most common haircare goal globally, while around one in five consumers regularly uses a dedicated product. Retail demand is also rising, with Cult Beauty reporting a 30% increase in its hair-loss category and a 147% increase in scalp-treatment sales.